How search engines workSearch engines are large databases with information about what is on the Internet. This is most often web pages. Search engines search the Internet periodically and register the web pages they find. All search engines work in different ways, but it can generally be said that they register the information found in meta tags. A meta tag is code written on the web page the search engine registers in its database. The registered information then becomes searchable, and in the end, your web pages are found in the search engine under one or more seach words, such as “car dealer” or “cheap electronics”.
How do I know if I’ve been found by a search engine?Often, you can test this by doing a search on your domain address, such as “webbhotellsgruppen.se”. If you get a hit it means that your website has been found by the search engine. Please note that you could be far down on the list of hits, and that it’s difficult to land towards the top of the list. If you don’t see your website directly in the search engine after doing a search, it doesn’t necessarily mean that it hasn’t been found.
Some big search engines you should register withIf you are targeting the Swedish market, we recommend that you register your website with the following search engines.
How to register your siteTurn to the respective search engine to register your website, i.e. make it searchable for the search engine. For example, you can register your website by going to
www.google.com and use the Add Website or URL function. What this function is called and where it is located varies from search engine to search engine. Remember that it can take a long time after registering before you are in the search engine. It often takes several weeks.
Does the web hotel service affect my position in search engines?No, it’s the coding of your pages that determines your position in the search engines. Whether you are found or not in a search engine depends on whether you have registered your website yourself or if the search engine automatically registered your website.
How to write titles and meta tags<HEAD>
<META http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
<META name="description" content="Short, descriptive text">
<META name="keywords" content="search word, search word, search word">
<title>Page name</title>
</HEAD>
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Meta-taggen "Content-Type"- This is a description of the HTML document, which specifies that a Western character set is used in the document.
- This does not have to be adjusted in the templates.
The “Description” meta tag- Write a description of up to 135 characters, including spaces.
- This description will be shown as an explanation of the link to your website in some search engines.
The title- The title should contain the keyword that describes the page, frequently the name of an entity or a function.
- Example with organisation name: Information Department – Umeå University.
- Example with function name: The Safari Database – Umeå University.